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Targeted Opportunities – Week 3

Ignored production, slow white guy producing, a rookie outpacing veterans, and benefitting from QB habits, in this edition of Targeted Opportunities.



Fantasy Football - Rondale Moore

All roster figures as per fantasy leagues.

J.D. McKissic, RB Football Team (25% rostered)
It’s a bit surprising to me that a RB who was targeted 110 times in 2020, and is healthy and playing for the same team, in the same role, is only being rostered in 25% of leagues. Granted, McKissic’s value is entirely rooted in PPR leagues but even so, I would’ve guessed he’d be rostered in the 50% range. Regardless, McKissic represents a solid waiver pick up, as I think his value ticks up a bit with Taylor Heinicke under center as opposed to Ryan Fitzpatrick. If McKissic hits last year’s pace, he’d make a decent streaming option at Flex where he could be counted on for 9-10 points per game.

Rondale Moore, WR Cardinals (3% rostered)
Quick– after two weeks, which Arizona receiver has been targeted the most by QB Kyler Murray? Nope, it’s Rondale Moore. Imagine that, the rookie has been targeted more times (13) than veterans DeAndre Hopkins (12), A.J. Green (12) and Christian Kirk (9). While I never doubted Moore’s talent, I was curious if he’d be utilized enough in the Cardinals’ passing game– considering the presence of a superstar like Hopkins, the acquisition of a former Pro Bowler like Green, and Murray’s propensity to bail out of the pocket, it seemed like a legit concern. While it’s still early in the season and things could certainly change, it seems as if Moore will have a fairly prominent role in this offense. An 85% reception rate, combined with a sweet 16.5 yard per reception, means that Moore is insanely under-rostered in all league formats. Pick him up if you have a spot on your fantasy teams.


Hunter Renfrow, WR Raiders (2% rostered)
In his first two years in the league, Renfrow has played the role of “scrappy white receiver with good hands” (if you claim you haven’t heard that about Renfrow, you’re lying). Averaging 3.6 receptions on 5.0 targets per game, Renfrow hasn’t exactly tearing up the league– his 2% rostering figure would seem completely justified. However, Renfrow is off to a faster start in 2021– 11 receptions for 16 targets and 127 yards. It’s not that Renfrow is performing at a higher rate (his reception and yards per reception rates are roughly the same as his first two seasons), but that QB Derek Carr is throwing his way a bit more often. Right now Renfrow is on pace for 94/1080/3, and while I wouldn’t assume that he’ll maintain that pace for the rest of the way, it does seem reasonable that he’ll post career numbers in receptions and yards. Similarly to Rondale Moore (but with less of an upside), Renfrow represents a PPR value opportunity who should be available in nearly all leagues.

Jack Doyle, TE Colts (2% rostered)
In my pre-season column on sleepers, I mentioned Doyle as a deep sleeper; so far, so good. The prediction was largely driven by Carson Wentztendency in the past to target his TEs more often than not. Doyle’s 12 targets are second among Colts’ receivers (Zach Paschal leads with 16). Is Doyle setting the world on fire? Certainly not. But as long as Wentz is under center (and he might be out this week) it seems that Doyle will be a main target– and that’s a plus at a position where there is a ton of mediocrity. In the absence of performance, opportunity has to suffice.

Nerd John is a 25+year veteran of fantasy sports journalism. John’s Fantasy Forecast series has won the prestigious Fantasy Sports Writers Association (FSWA) award for Best Series, and he’s been nominated as an FSWA Award finalist on nine occasions.

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